20 Jun HiFive invests in, connects with people
“A lot of companies market themselves as giving back to the community, but it’s usually around 10 percent,” chief executive Mark Davis said. “It’s not smoke and mirrors with us. It’s part of our business plan.”
Last year, HiFive posted $14 million in revenues and $325,000 in charitable contributions, slightly more than 50 percent of net profits, Davis says. Some contributions are in cash, but most are pro-bono architectural, design and other services.
Beneficiaries have included Cincinnati Christian University, Athletes in Action, River Hills Church, One City Foundation and CityLink Center. HiFive helped fund Little Miami
High School’s sports stadium and recently wrote a $7,500 check to the Anthony Munoz Foundation, Davis says.
Mark Householder, president of Athletes in Action, says HiFive’s sponsorship makes possible that organization’s annual Cincy Challenge soccer tournament. “We deeply appreciate HiFive and their commitment to partnering with us and with many others in the nonprofit world,” Householder said. “Their purpose as an organization lines up well.”Read the entire article >